When Heidi comes to town, when velvety bouquets of mountain flowers bloom on shimmering fabrics, when rustic look meets delicate feel – this is Alpine Chic. Familiar yet new, alpine yet chic.
ALPINE CHIC retells the well-known and reaches deep into the treasure chest of textile art: with hand screen printing, wood bead embroidery, appliqué and much more besides. Linen, chenille, velour and rustic structures are the basis for familiar symbols such as hearts, deer and mountains, and classics such as checks and stripes.
The traditional alpine colour wheel is given a contemporary twist in ALPINE CHIC. The five themes – nature, grey, brown, carmine red and moss green – are minimalist, modern and simply chic.